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Midroll Media announces new content partnerships and fall programming lineup

Leading podcast company Midroll Media announced new partnerships with the NFL and Vox Media, along with its fall lineup of new podcasts, at its IAB Podcast Upfront presentation in New York City. Expanding its footprint in sports podcasting, Midroll is partnering with the NFL to represent advertising sales for its existing League podcasts, including popular shows like “Around […]

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Spotify Deepens Relationship With Nielsen

Spotify Deepens Relationship With Nielsen To Measure Effectiveness And Reach Of Its Global Advertising Platform   Spotify and Nielsen today announced an expansion of their relationship to include the adoption of Nielsen Brand Effect across Spotify in the U.S., Germany, Canada, Mexico, U.K., Spain, France, Netherlands, Japan, and Australia. This will allow marketers to measure and optimize their national advertising on Spotify and […]

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SiriusXM Completes $480 Million Strategic Investment in Pandora

SiriusXM (NASDAQ: SIRI) and Pandora (NYSE: P) today announced that SiriusXM has purchased $307.5 million of Series A preferred stock in Pandora, completing the $480 million strategic investment announced on June 9, 2017. Under the terms of the agreement, a subsidiary of SiriusXM purchased $172.5 million of Series A preferred stock upon execution of the agreement on June 9, 2017, and today purchased […]

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